A big step towards simplifying game ratings, PEGI will soon become the single video games age ratings system, under which it is illegal for a retailer to sell a video game with a PEGI age rating of 12, 16 or 18 to someone below that age.
To mark the coming change in legislation, Ukie has launched the Control.Collaborate.Create. campaign, which includes the re-launch of the www.askaboutgames.com website, a resource for parents and the industry providing further information about video games ratings. It also offers real family stories and suggestions on how video games can be a creative and collaborative experience for all the family.
As part of the campaign, this video is presented by TV and radio presenter, and mother of four, Jo Whiley. It features information about the PEGI rating system and what the ratings mean. It aims to help empower parents to take direct control over what games their children play at home and how long they play them for, through checking the PEGI rating and making use of controls on video games systems.
Jo Whiley says: “My family and I love playing video games together, but as a parent I know it can sometimes be hard to know the best games to choose. That’s why I’m pleased to be supporting the Control.Collaborate.Create. campaign. This campaign, and the implementation of PEGI as the single age rating system for video games in the UK, will make it easier than ever for parents to make the best video games choices for their whole family.”