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An instantly recognisable symbol, the logo is the most valuable asset of the brand. It is crucial to reproduce the logo correctly and consistently.

The exclusion zone is the minimum area around the logo that must remain clear of typography or any other graphic device. The measurement is calculated by using the ‘k’ from The formula for the exclusion zone is shown here and applies to all sizes and versions of the logo.

Minimum size: To ensure legibility and allow for ease of recognition, the logo should never be reproduced any smaller than 20mm or 100 pixels in height.

Colour: CMYK version to be used against white backgrounds, White out version can be used on top of a photograph or texture but must be clearly legible.

Avatar for Andrew Robertson
Andrew Robertson
Andy Robertson is the editor of AskAboutGames and has written for national press and broadcast about video games and families for over 15 years. He has just published the Taming Gaming book with its Family Video Game Database.