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Get Smart About P.L.A.Y

The UK Interactive Entertainment Association (Ukie) has today launched the Get Smart About P.L.A.Y campaign, encouraging more parents and carers to use tools that manage screen time and in-game purchases on video game consoles. 

The campaign follows a recent report from Europe’s video game industry body which found that only one in five parents of children who spend money in video games use the family controls available on gaming devices. This is backed up by a 2019 NSPCC study that revealed just 19% of parents of children aged 5-15 use family controls on internet-connected devices. 

A YouGov poll carried out for Ukie also found that more than half of parents and carers in the UK are concerned about how much time their children spend playing games.